State-owned online gaming: An unstoppable growth engine
In recent years, online gaming in Spain has experienced remarkable growth. According to data from the Directorate General for the Regulation of Gambling (DGOJ), in 2023, the sector reached a Gross Gaming Revenue (GGR) of 1,236.75 million euros, marking an increase of 28.38% compared to the previous year.
State-regulated online gambling in Spain continues to be a powerful driver of growth in the industry. Mobile apps are at the forefront of this transformation, changing how players engage with online platforms. For more on how mobile apps are revolutionizing gambling, read this article.
Online casino expansion and dominance
Casino gaming continues to dominate the market, generating €624.7 million and accounting for more than 50% of total GGR in 2023. This growth is particularly notable in slot machines, which have seen a 28.09% increase in their performance compared to the previous year. On the other hand, live roulette and blackjack games also reported significant growth, underlining players' preference for more interactive and exciting casino experiences.
Despite regulations limiting advertising spending from 2021, online gaming operators invested €402.78 million in marketing during 2023, showing an increase of 7.55% compared to the previous year. This demonstrates a tight and effective strategy that has continued to capture the attention of new users, reflected in a 2.69% growth in the number of active players, reaching 1,637,819 in 2023.
Diversification in the game offering has been key to maintaining the dominant position of online casinos. Technological innovations, such as virtual reality (VR) and online casino live dealer games, have introduced new ways to participate and expanded the reach of online gaming. These technologies not only improve the user experience but also attract a younger, technologically savvy audience, eager to experience more immersive and realistic forms of gaming.
The Spanish government has increased its efforts to ensure a safe and fair online gaming environment. Through more rigorous regulations and frequent controls, it seeks to protect players from unfair practices and promote responsible gaming. This regulatory framework not only strengthens confidence in the sector but also helps combat illegal gambling and fraudulent activities, creating a safer space for consumers.
Online gambling is not only a source of entertainment, but also an important generator of tax revenue for Spain. In 2023, online gambling operators contributed significantly to the treasury, reflecting the sector's role as a key contributor to the national economy. These contributions support various social and economic initiatives, demonstrating the positive impact the gambling industry can have when properly regulated and geared towards sustainable practices.
The growth of online gaming in Spain is unstoppable, fueling economic development and creating new opportunities for players. Among the most legendary blackjack scenes in movies, some stand out for their drama and excitement. Explore the best blackjack moments that have left a lasting impression on both gamers and film enthusiasts alike.
Future Outlook
The outlook for 2024 remains promising, with continued increases in online gambling activities. Revenue for the first quarter of 2024 already exceeded €350 million, 15% more than the same period last year. This, together with an increase in the number of active and new accounts, augurs a year of further success and expansion for the sector.
With the advancement of mobile technologies and the increasing use of smartphones in Spain, mobile gaming is expected to play a crucial role in 2024 and beyond. Optimizing games for mobile devices not only facilitates access to a larger user base but also aligns with global digital consumption trends. This shift towards mobile gaming will likely influence the design of new games and the marketing strategy of online gaming operators.
Artificial intelligence (AI) is beginning to play a prominent role in personalizing the gaming experience. With algorithms that learn from user preferences and behaviors, operators can offer a more personalized and engaging experience. This trend is anticipated to continue to grow in 2024, improving user engagement and potentially increasing player loyalty and retention.
